The key is budget allocation, WeChat ads do require a higher level of an initial investment than other platforms. WeChat Ads are always a hot topic in China, some people will preach their effectiveness whilst others will be more skeptical. So, you should consider this way of promotion as part of your marketing strategy. These brochures offer a highly engaging experience that catches the user’s attention and can easily generate new leads and sales. One of the best tools for WeChat business accounts is the possibility to create a WeChat H5 Brochure. However, advertising on WeChat is not only limited to mini-programs. These mini-programs are highly appreciated because they are easy to code, are cost-efficient, and have similar functionalities to websites. Bonus Ice cream – Wechat Mini-program for delivery For example, thanks to the platform’s Mini Programs, third-party “apps” that run in WeChat without requiring downloads, increased to more than one million in 2018 and were used by brands such as Burberry, H&M, Dior, and Longchamp. WeChat mini-programs are widely popular with many international companies. WeChat Marketing Tools & Paid Advertising WeChat mini-programs To do so, you will have to produce quality content, create loyalty programs, offer vouchers and promotions to your loyal consumers, but also be responsive to their demand and also analyze how they react to your marketing campaigns to adapt your strategy. However, the best way to promote your business is to be creative and innovative in order to stand out amongst your competitors. With more than 2.5 million business accounts registered on Wechat, the competition is tough for everyone, especially for new and smaller companies. You have to keep in mind that WeChat accounts are used as a collaborative work platform for your employees but also as part of your marketing strategy. However WeChat is very different from western apps, so you will have to understand how it works and also understand the Chinese market beforehand. Wechat is not just an app, it’s a whole ecosystem of services and functionalities that are especially appreciated by companies doing marketing on WeChat. How does WeChat Marketing benefit your business in China? Better communication with customers through Wechat Menu & Wechat CRM.Integrated App that does not require do be downloaded & installed) Content in a format that is more adapted to Chinese netizens habits (H5 brochure, WeChat post, channel).Best Alternative to email marketing & emailing in general.Unable Wechat pay (one of the most popular payment methods in China, alongside Alipay) in your brick-and-mortar stores, but also on your website/online store.As of today, Wechat is the main tool of communication in China – Privately and professionally.

By using WeChat, even the smallest companies can build a strong and healthy basis for growth in the middle kingdom Some of the reasons why Wechat Marketing Matters So much that it’s become almost suspicious for a business not to own a WeChat Official Account. With a major chunk of the population using the app, brands and companies have quickly invested in the multiple tools offered by Tencent to professionals. We’ve seen it, Wechat is the app you need to go by in China, there is no denying that. Why should you use Wechat Marketing in China?

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